P-39 Airacobra Bell Aircraft

Length: 30 ft. 2 in.Wingspan: 34 ft.Height: 12 ft. 5 in.Wing Area: 213 sq. ft.Empty Weight: 5,347 lbs.Loaded Weight: 7,379 lbs.Maximum Takeoff Weight: 8,400 lbs.Crew: 1 Performance Maximum Speed: 376 mphCombat Radius: 525 milesRate of Climb: 3,750 ft./min.Service Ceiling: 35,000 ft.Power Plant: 1 Ãâ€" Allison V-1710-85 liquid-cooled V-12, 1,200 hp Armament 1 x 37 mm M4 cannon2 x .50 cal. machine guns4 x .30 cal machine gunsup to 500 lbs. of bombs Design Development In early 1937, Lieutenant Benjamin S. Kelsey, the US Army Air Corps Project Officer for Fighters, began to express his frustration over the services armament limitations for pursuit aircraft. Joining with Captain Gordon Saville, a fighter tactics instructor at the Air Corps Tactical School, the two men wrote two circular proposals for a pair of new interceptors which would possess a heavier armament that would allow American aircraft to dominate aerial battles. The first, X-608, called for a twin-engine fighter and would ultimately lead to the development of the Lockheed P-38 Lightning. The second, X-609, requested designs for a single-engine fighter capable of dealing with enemy aircraft at high altitude. Also included in X-609 was a requirement for a turbo-supercharged, liquid-cooled Allison engine as well as a level speed of 360 mph and an ability to reach 20,000 feet within six minutes. Responding to X-609, Bell Aircraft began work on a new fighter that was designed around the Oldsmobile T9 37mm cannon. To accommodate this weapon system, which was intended to fire through the propeller hub, Bell employed the unorthodox approach of mounting the aircrafts engine in the fuselage behind the pilot. This turned a shaft beneath the pilots feet which in turn powered the propeller. Due to this arrangement, the cockpit sat higher which gave the pilot an excellent field of view. It also allowed for a more streamlined design which Bell hoped would aid in achieving the required speed. In another difference from its contemporaries, pilots entered the new aircraft through side doors that were similar to those employed on automobiles rather than sliding canopy. To supplement the T9 cannon, Bell mounted twin .50 cal. machine guns in the aircrafts nose. Later models would also incorporate two to four .30 cal. machine guns mounted in the wings. A Fateful Choice First flying on April 6, 1939, with test pilot James Taylor at the controls, the XP-39 proved disappointing as its performance at altitude failed to meet the specifications set forth in Bells proposal. Attached to the design, Kelsey had hoped to guide the XP-39 through the development process but was thwarted when he received orders that sent him abroad. In June, Major General Henry Hap Arnold directed that the National Advisory Committee for Aeronautics conduct wind tunnel tests on the design in an effort to improve performance. Following this testing, NACA recommended that the turbo-supercharger, which was cooled with the scoop on the left side of the fuselage, be enclosed within the aircraft. Such a change would improve the XP-39s speed by 16 percent. Examining the design, Bells team was unable to find space within the XP-39s small fuselage for the turbo-supercharger. In August 1939, Larry Bell met with the USAAC and NACA to discuss the issue. At the meeting, Bell argued in favor of eliminating the turbo-supercharger altogether. This approach, much to Kelseys later dismay, was adopted and subsequent prototypes of the aircraft moved forward utilizing only a single-stage, single-speed supercharger. While this alteration provided the desired performance improvements at low altitudes, the elimination of the turbo effectively made the type useless as a front-line fighter at heights above 12,000 feet. Unfortunately, the drop-off in performance at medium and high altitudes was not immediately noticed and the USAAC ordered 80 P-39s in August 1939. Early Problems Initially introduced as the P-45 Airacobra, the type was soon re-designated P-39C. The initial twenty aircraft were built without armor or self-sealing fuel tanks. As World War II had begun in Europe, the USAAC began to assess combat conditions and realized that these were needed to ensure survivability. As a result, the remaining 60 aircraft of the order, designated P-39D, were built with armor, self-sealing tanks, and enhanced armament. This added weight further hampered the aircrafts performance. In September 1940, the British Direct Purchase Commission ordered 675 of the aircraft under the name Bell Model 14 Caribou. This order was placed based on the performance of the unarmored and unarmed XP-39 prototype. Receiving their first aircraft in September 1941, the Royal Air Force soon found the production P-39 to be inferior to variants of the Hawker Hurricane and Supermarine Spitfire. In the Pacific As a result, the P-39 flew one combat mission with the British before the RAF shipped 200 aircraft to the Soviet Union for use with the Red Air Force. With the Japanese attack on Pearl Harbor on December 7, 1941, the US Army Air Forces purchased 200 P-39s from the British order for use in the Pacific. First engaging Japanese in April 1942 over New Guinea, the P-39 saw extensive use throughout the Southwest Pacific and flew with American and Australian forces. The Airacobra also served in the Cactus Air Force which operated from Henderson Field during the Battle of Guadalcanal. Engaging at lower altitudes, the P-39, with its heavy armament, frequently proved a tough opponent for the famed Mitsubishi A6M Zero. Also used in the Aleutians, pilots found that the P-39 had a variety of handling problems including a tendency to enter a flat spin. This often was the result of the aircrafts center of gravity shifting as ammunition was expended. As distances in the Pacific war increased, the sh ort-range P-39 was withdrawn in favor of increasing numbers of P-38s. In the Pacific Though found unsuitable for use in Western Europe by the RAF, the P-39 saw service in North Africa and the Mediterranean with the USAAF in 1943 and early 1944. Among those to briefly fly the type was the famed 99th Fighter Squadron (Tuskegee Airmen) who had transitioned from the Curtiss P-40 Warhawk. Flying in support of Allied forces during the Battle of Anzio and maritime patrols, P-39 units found the type to be particularly effective at strafing. By early 1944, most American units transitioned to the newer Republic P-47 Thunderbolt or North American P-51 Mustang. The P-39 was also employed with the Free French and Italian Co-Belligerent Air Forces. While the former was less than pleased with the type, the latter effectively employed the P-39 as a ground-attack aircraft in Albania. Soviet Union Exiled by the RAF and disliked by the USAAF, the P-39 found its home flying for the Soviet Union. Employed by that nations tactical air arm, the P-39 was able to play to its strengths as most of its combat occurred at lower altitudes. In that arena, it proved capable against German fighters such as the Messerschmitt Bf 109 and Focke-Wulf Fw 190. In addition, its heavy armament allowed it to make quick work of Junkers Ju 87 Stukas and other German bombers. A total of 4,719 P-39s were sent to the Soviet Union through the Lend-Lease Program. These were transported to the front via the Alaska-Siberia ferry route. During the course of the war, five of the top ten Soviet aces scored the majority of their kills in the P-39. Of those P-39s flown by the Soviets, 1,030 were lost in combat. The P-39 remained in use with the Soviets until 1949. Selected Sources Military Factory: P-39 AiracobraNational Museum of the US Air Force: P-39 AiracobraAce Pilots: P-39 Airacobra

Paul s Life Before Christ - 1873 Words

â€Å"For just as we have many members in one body and all the members do not have the same function, so we, who are many, are one body in Christ, and individually members one of another† (Rom. 12:4-6) . As Paul writes to the Church in Rome, he explains how we, as Christians, are all part of the Body of Christ. By studying the writings of Johnny Awwad and Matthew Henry’s brilliant commentary, as well as several passages in the Bible, we take a deeper look into the life of Paul. Upon the completion of this paper, we will be able to conceptualize that Paul’s life, as well as his ministry, is a testament to how God uses people from all walks of life for the betterment of His kingdom. Furthermore, we will learn how Paul’s life was incredibly impactful to the Church. Paul’s Life before Christ Before we can understand just how monumental Paul’s impact was on the Body of Christ, we must first examine his life before he took that life-changing journey to Damascus. We must also explore what drove Paul to detest Christians as much as he did. â€Å"I am a Jew, born in Tarsus of Cilicia, but brought up in this city, educated under Gamaliel, strictly according to the law of our fathers, being zealous for God just as you all are today. I persecuted this Way to the death, binding and putting both men and women into prisons† (Acts 22:3-4). See, Paul devoted his life to rounding up and imprisoning Christians. He learned to strictly follow the laws of his fathers. How did his zeal towards the LawShow MoreRelatedTradition And Rules Of The Gospel Of Christ Essay1465 Words   |  6 Pageshanding over†. Paul had many traditions handed over to him from his Jewish ancestry but he also had a revelation of salvation available through the grace of Jesus Christ both to the Jew and Gentile. Through tradition each generation accumulates wisdom, love and values from their ancestors. Salvation cannot be accumulated through tradition it must be experienced through the revelation of Jesus Christ by the Holy Spirit and accepted as a gift from God. Paul`s gospel stresses that God`s plan is for theRead MoreThe Conversion Of The Apostle Paul1282 Words   |  6 PagesApostle Paul is one of the more well-known occurrences in biblical history. Paul’s conversion, on the Road to Damascus, shows that God’s power is great and that anyone can become a servant of the Lord. Paul became the foremost authority of the teachings of Christ in biblical history. Paul worked fervently, after his conversion, to spread the words of Christ throughout the known world. In this essay, I will explain the events that took place for the conversion and some thoughts as to why Paul convertedRead MoreThe And Purpose For The Writing Of 11007 Words   |  5 Pagesthe opponents of Paul in Thessalonica? What was the nature of the opponents’ teaching and how did Paul respond to it? Should church leaders today apply Paul’s responses in their respective ministries? If so, how? Both 1 and 2 Thessalonians were composed by Paul furthermore incorporate Timothy and Silas. Timothy was a young fellow Paul prompted Christ and we realize that Silas was Paul s essential partner on his second evangelist venture (Acts 15:40). The textbook mentions that Paul was in Athens whenRead MoreGod s Foolishness Is Better Than Human Wisdom1674 Words   |  7 Pageswise; God chose what is weak in the world to shame the strong; God chose what is low and despised in the world, things that are not, to reduce to nothing things that are, so that no one might boast in the presence of God. He is the source of your life in Christ Jesus, who became for us wisdom from God, and righteousness and sanctification and redemption, in order that, as it is written, â€Å"Let the one who boasts, boast in the Lord.† 1 Corinthians 1:25-31 Because the foolishness of God is wiser thanRead MoreThe Testament Of The Ephesians1578 Words   |  7 Pages Paul, who is the author of Ephesians, is writing to the church in Ephesus and possibly surrounding Asia minor cities. He wrote the book of Ephesians sometime between AD 60-62 when he was imprisoned in Rome (3:1, 4:1, 6:20). The letter was taken to Ephesus by Tychicus (vs 6:21-22). Paul knew that the Christians in Ephesus and the surrounding towns were growing and had heard about their faith so he addresses the Ephesians as a corporate body (Hultgren, 2015). At the time, EphesusRead MoreHow Galatians Is Important For Many Reasons911 Words   |  4 PagesChristian churches after Jesus physical death, and most importantly, it reveals one of the most essential elements in Paul s interpretation of Christianity. On this particular point, Paul made a definite break not only with Judaism but also, with Christians of Jewish descent who believed in the new religion in terms of obedience. To start off, it is important to understand what caused Paul to write the letter. This could also be recognized as the setting of the letter that provides some minor backgroundRead MoreThe Reflection Of The Glass1618 Words   |  7 PagesGrace to you and Peace from God, our Father, and His Son, who is the Risen Christ. Have you ever caught your reflection in a piece of glass? You can be looking at something through a window and the light changes or you move slightly and suddenly you catch sight of yourself, right there in the middle of the outside picture. Over the coming weeks, our second readings will come from Paul s letter to the Romans. Though Paul had never been to Rome, he hopes to visit there on his way to Spain. ActuallyRead MoreRomans 8:1-17 as a Summary of Pauls Thoughts1146 Words   |  5 Pagesin Paul s letter to the Romans, there are many themes that we have seen before in his other letters to the Corinthians, Galatians, and Thessalonians. Paul s passage in Romans 8:1-17 is a summary of all of his main thoughts that he wants every Christian to live his or her life according to. Paul uses references of the Spirit and the Flesh to communicate his ideas. There is therefore now no condemnation for those who are in Christ Jesus. For the law of the Spirit of life in Christ JesusRead MoreThe Significance Of The Apostle Paul s Noteworthy Conversion Of A Transformation By The Blood Of Jesus Christ869 Words   |  4 Pagesof Jesus Christ. The most influential portion of Paul’s life is his conversion from a persecuted to an evangelizing missionary. Paul, in his early life was remembered as religiously zealous, a merciless attacker, and an unyielding persecutor of the early church. It’s in Acts chapter 9 that one begins to see just how ruthless Paul truly was, â€Å"Then Saul, still breathing threats and murder against the disciples of the Lord, went to the high priest† ( New King James Version, Ac. 9.1) Before startingRead MoreThe Presence Of God And Of Christ Jesus1208 Words   |  5 PagesIn the presence of God and of Christ Jesus, who will judge the living and the dead, and in view of his appearing and his kingdom, I give you this charge: 2 Preach the word; be prepared in season and out of season; correct, rebuke and encourage—with great patience and careful instruction. 3 For the time will come when people will not put up with sound doctrine. Instead, to suit their own desires, they will gather around them a great number of teachers to say what their itching ears want to hear. 4

Covering Ignorance Free Essays

In â€Å"The New Civil Rights†, Kenji Yoshino proposed that change is needed in our current civil rights. In recent discussion of civil rights, one issue has been seen that minorities are â€Å"covering† or toning down a disfavored identity to fit into the mainstream (Yoshino 479). On the one hand, some argues that â€Å"covering† is a vital part for a fluid social interaction and peaceful coexistence. We will write a custom essay sample on Covering Ignorance or any similar topic only for you Order Now From this perspective, we can see that the Yoshino’s â€Å"new civil rights† that should be based to individual rights rather than groups can have a drastic change in how our society functions (Yoshino 481). On the other hand, Yoshino argues that a â€Å"new civil rights† is needed for harnessing individual authenticity rather than to assimilate in group identities. In Steve Olson’s essay he said that Hawaii is a â€Å"melting pot of racial cultures† where races are almost indistinguishable because of the history of intermarriage but still these people chose to affiliate themselves differently than others (Olson 251). According to this view even with the lost of distinction between racial groups in Hawaii they still affiliate themselves to different groups to distinguish from the other groups. By looking at Yoshino’s paradigm of â€Å"new civil rights†, we can see that while its goal of â€Å"liberty† is commendable, it is dependent on individuals that will give action which is impractical. We can in sum, then, the issue is finding an effective way to help all citizens’ exercise their civil rights or will it be just a lost cause because we will remain ignorant of the issue. In Marc Maurer’s â€Å"Creating Disability Rights† Maurer said â€Å"they themselves the disabled are the primary agents of change† (Maurer 6). Maurer wanted to change the view of the judicial court about how the disabled are being discriminated and not being protected by the civil rights, but again like Yoshino’s idea, Maurer needs the people to see the issue and act upon it which can cause people to ignore it. I myself didn’t really give too much thought about these matters because I lack knowledge in these issues about civil rights. I suppose there is some degree of demand necessary in order to provoke or encourage a social change but because today’s society is like water in that it always seems to take the path of least resistance. If there is any obstruction it will simply go around. Most people don’t want their lives interrupted by pressing issues like gay or civil rights. They are viewed as obstructions. To maintain social flow, insistence for change by the struggling groups will be largely ignored and the norm of society will use assimilation as its justification vehicle, resulting in covering. In order to change, â€Å"we must be willing to see the dark side of assimilation, and specifically covering, which is the most widespread form of assimilation required of us today. (Yoshino 480) This statement elaborates on the idea that change will occur when society is educated enough to realize the identity assassination that occurs with assimilation, and also be willing to realize it rather than ignore. Education, as it has in the past, will be the best way for social change to occur. Urging change will always encounter resistance, where education will cause improvement. In this way the modern school can play a positive role in advancing this complicated society of ours toward a future in which all kinds of people are both valued and respected. How to cite Covering Ignorance, Papers

Marketing Plan Management

Question: Explain EnBuFriend? Answer: About the car The petrol prices are increasing and at the same time, the consumers are becoming environmentally friendly so that they can do their good to the environment. The cars on the road are one of the reasons due to which environment is getting affected the most. It is difficult for the users to be dependent on public transport and that is one of the reasons due to which they own a car even when they think that its expensive. Electric car is one of the ideas that many car companies is trying to implement but it is not successfully accepted by the target audience. A car named EnBuFriend (Environment and Budget Friendly) so that the customers are motivated to buy this car rather than that of any other car. This car will be marketed so that the target market is aware of the availability of the car. Initially, it may seem to be complicated to reach the target market but this can be achieved with extensive marketing. A marketing plan will be in place so that the target market is motivated to be environmentally friendly and also save the huge money that they are investing in the car and also the petrol (Aggeri 2009). Smart objectives Setting smart objectives is the only way by which the management can achieve the targets that has been set. If the management is able to set SMART objectives then they can be rest assured that they will be measure the achievements against the goal that has been set. The SMART objectives that have been set by the management of EnBuFriend are as follows: - In the first year, the management is willing to sell at least 500 cars. At least 90% of the target market should be aware of the availability of EnBuFriend cars. The company will come up at least 25 advertisement campaigns so that the target market is aware of the availability of the car (Beaume 2009). Core competencies of EnBuFriend cars Core competencies are the key strengths of the organization. EnBuFriend will ensure that they invest on their core competencies so that they can survive and be competitive in the organization. Few of the core competencies on which EnBuFriend would like to concentrate on are as follows: - The organization wants to concentrate on being clean. Being clean would mean that the organization will always try its level best to environmentally friendly. Innovation would be the key strength of the organization. The organization will innovate continuously so that they can be better than what they are today. The organization will innovate on the basis of market trends and customer needs. The organization wants to be sure that they are environmentally friendly and hence, they will not deviate from their objective of being environmentally friendly. Comfort of the driver will be given due importance and hence, the car will be designed keeping the drivers requirement in mind. In most of the electrical cars, the drivers comfort is ignored but that will not the case with EnBuFriend. EnBuFriend will introduce one car in the market but slowly and steadily, they will increase the models so that the customer can buy something that they like rather than that of buying something that is available (Belderbos 2010). Segmentation for EnBuFriend cars The regular car segment cannot buy EnBuFriend cars. It is the responsibility of the marketing team to need of the customer and undertake segmentation of the market. If the management tries to understand the regular segment then there are very high chances that the customers will not be willing to buy environmentally friendly cars. Few of the segments that would be targeted by EnBuFriend cars are discussed below. Demographics like age, sex and location will not be used for the purpose of segmentation. If the market is segmented based on the age, sex and location then there are very high chances that the organization will miss out on people who will be actually willing to buy the car. People for EnBuFriend car will be segmented based on the attitude that they hold towards the environment. People who are willing to do their part of good to the environment will be willing to use the car. The management will ensure that the benefits of the environment are well spoken about during the advertisement campaigns so that the customers are motivated to make investments in electric car (Chesbrough 2006). Males and females who are between the age group of 20 to 70 will be targeted. Below the age of 20, people may not be matured enough to drive cars or make decisions on the kind of car that they would like to drive. Apart from that, after the age of 18, people develop an understanding about the harm that they are creating to the environment and hence, they look for ways by which they can correct it. EnBuFriend is one of the ways by which they can save the environment. Similarly, working professionals try car pooling and other activities so that they can reduce the impact on the environment so they can try this car so that they can be dependent on their private car. People after the age of 50 will be well aware of the change in the environment and hence, they will continuously look for ways to reduce the impact so that they can save something for the next generation. Lastly, only the developed nations will be targeted. There are very high chances that the developing and under-developed nations may not be financially strong to purchase electric cars. Slowly and steadily, EnBuFriend will try to capture these markets even a cheaper car so that the customers are willing to make investment. Apart from that, the awareness of being environmentally friendly is very low when it comes to developing and under-developed nation. The advertisement campaign will be developed for developed nation so that the campaigns can be in sync with the attitudes and requirements of the people (Chiaroni 2010). Electrical cars may not be used by everyone and hence, this will be targeted towards people who are tech savvy. EnBuFriend will have plenty of features and that will not be understood and accepted by all the customers. The advertisement campaign will be for tech friendly people only because of the wide range of features that it offers. People who are concerned about the money that they are spending on the petrol will also be targeted. Running on electricity is one of the features that differentiates this car than that of the other cars and hence, people who are concerned about petrol will also be considered while the advertisement strategy is planned (Ebersberger 2010). Target market for EnBuFriend Plenty of market segments have been identified but it is merely impossible for EnBuFriend car to serve all the market segments. Few of the market segments that can be identified and targeted by EnBuFriend are discussed below. Executives between the age group of 25 to 45 can be targeted by EnBudfriend. People between the age group of 25 to 45 are in executive position and hence, they will look for ways by which they can save their money. EnBuFriend will help the customer to petrol and this can be huge saving. Apart from that, people in this age group dont prefer to buy car because of the petrol cost associated with it. With the help of EnBuFriend, people with low income can also save money and buy a car. The car will be initially introduced in developed countries only. The people in developed countries have better understanding of eco-friendly cars and hence, they will opt for these cars. Apart from that, the developed nations governments continuous force their people to stick to norms that can safeguard the environment and hence, they will prefer to buy these kind of cars rather than that of the expensive cars which are available in the market. Tech-savvy customers will be more than happy to buy EnBuFriend car because of the features that the cat will offer. The car will be very comfortable to the driver because of the features but again the customers should be willing to explore the features. A person who is not very techno-freak will not like the car because things will not be simple as it would be in other cars. There will be plenty of other features as well and these features will not be there in other cars (Enkel 2009). Positioning of EnBuFriend EnBuFriend Car should be positioned smartly so that the right set of people is motivated to buy the car. If the car is not positioned properly then there are very high chances that the car will be a failure as it will not be liked by anyone. Few of the ways by which the car with be positioned in the market are discussed below. Be environmentally friendly is one of the core features that is offered by this car so it should reach out to people who are willing to do some good for the environment. The car will be positioned as a car that can contribute to the green initiatives that every individual is taking. If a person is concerned about the environment and if they are undertaking simple small things to reduce the impact of negative things on the environment then they will be able to connect themselves with the positioning. EnBuFriend car will be positioned as a budget friendly car for the executives. The executives are bothered about the money that they will be spending on the petrol for everyday travel and hence, they can opt for electric car. The electric car can charge their car with electricity or they can charge their car with solar energy. This will ensure that the executives have their personal vehicle to travel around and at the same time, they can be rest assured that they arent spending a huge amount of money on petrol (Dyer 2001). The target audience will be explained that they are spending huge money in maintenance because of the usage of petrol but the executives need not spend much money on maintaining EnBuFriend car. EnBuFriend car is for people who are conscious about the money that they are spending and hence, the management will ensure that they are made aware of the savings. This will motivate them to buy this car. This car is only for people who are techno freak. This car will ensure that the driver has plenty of features to enjoy the drive. Most of the people have a person that having an electric car would mean that they will have to compromise on the features of luxury car and also the comfort but the users of EnBuFriend can be rest assured that they will not have to suffer. EnBuFriend will have the best of features and the car is designed by way of keeping the drivers comfort in mind so they can be sure that they will get the best of features at a most affordable price (Dess 2005). SWOT analysis of EnBuFriend There are various strengths, weaknesses, opportunities and threats associated with EnBuFriend so it is the responsibility of the management to understand the various aspects so that the business can be planned accordingly. Few of strengths, weaknesses, opportunities and threats are discussed below. Strengths There are various strengths of EnBuFriend so it is the responsibility of the management to understand the strengths and work on it. Few of the strengths of EnBuFriend are as follows: - EnBuFriend car is cheap to produce and hence, manufacturer can produce cars in huge quality. If an organization is planning to start with the manufacturing of regular cars then it would be expensive but that is not the case with an electric car. EnBuFriend doesnt need any maintenance. The users can be rest assured that they arent going to spend a part of their fortune in maintaining the electric car that they have purchased. EnBuFriend is well planned and hence, the mileage that the car can get from charging the car for 2 hours in a day would be sufficient enough for the complete day travel. Apart from that, the user can take the car for a long drive as well if they can charge the car using solar energy. In the future, when EnBuFriend becomes popular among the users, the production capacity can be increased. The cost of production is low and hence, the management can be rest assured that they can produce more cars to sell more cars. The research and development of EnBuFriend is better than that of the any other electric car. They will ensure that they are able to understand the requirements of the customers and accordingly innovation is done. EnBuFriend ensures that they leave spoke for development open rather than that of keeping the development intact. This will allow the customers to modify the car as per their requirement rather than that of sticking to what is readily available (Faems 2010). Weaknesses There are various weaknesses as well in the organization so the management should understand the weakness and work accordingly so that the organization can improve continuously. Few of the weaknesses which needs to be worked upon by the management of EnBuFriend are as follows: - The batteries that is installed in the electric car is heavy and hence, they the weight of the car also increases. Installation of small batteries would mean that the capacity of holding power is reduced. Unlike the petrol and diesel based cars, the capacity of holding electric power reduces in the electric power. If the user uses the electric car extensively then there are possibilities that the capacity of holding power is reduced in a years time. After the battery gets old, the user will have to charge the battery for longer. The dealer network is small and there very high possibilities that none of the dealer will be willing to have this car in their showroom. If this happens then reaching the target audience would be a difficult thing. Customers trust in this segment is already very low because of the previous electric cars that were introduced by other company. Now it will be difficult for EnBuFriend to gain the trust in the electric car segment. The top of electric car is very low as compared to that of the regular vehicle. This is one of the reasons due to which people reconsider buying this car. Opportunities There are plenty of opportunities in the open market for EnBuFriend. It is the responsibility of the management to understand and explore the opportunities so that they can grow rather than that of being stagnant. Few of the opportunities that can be seen by EnBuFriend for their nearby future are as follows: - The government from different countries will support the Electric car project because every country today is willing to save the planet. EnBuFriend can take help from the home government to sponsor their electric car and this will help them to get easy access to funds required. The management of EnBuFrined can request the government to give road tax breaks for electric cars. This will ensure that more and more people are motivated to buy electric car because people are will to buy electric car to save money and this cat will save further money. The battery technology is evolving fast and hence, EnBuFriend can be rest assured that they will be able to produce the best possible battery that can run without being charged for a longer time period. Not only the government and large organization are trying to go green but also the individuals are willing to do their part of good to the environment. These individuals will buy EnBuFriend because they know that this is green (Francis 2005). Threats There are various threats associated with EnBuFriend so it is the responsibility of the management to identify them and work on it so that they dont create an impact on the business. Few of the threats associated with EnBuFriend are as follows: - EnBuFriend has taken lot of grants from the government and at the same time, they have taken loan from banks. It is the responsibility of the management to ensure that they are able to return back all the money. BMW, Mercedes and other such big names may enter the electric car market in the near future. If these cars enter the electric car market then there are very high chances that people will opt for these brands rather than that of small upcoming brands because of the brand name that they hold. Hybrid and diesel technology is evolving faster than anyone can think about. There are very high possibilities that Hybrid cars will be opted by people over the electric car. Hydrogen powered vehicle is the talk of the town and there are very possibilities that the speed lovers will opt for that rather than that of other cars. Hydrogen technology isnt creating much impact on the environment and hence, the environment lovers will also love it (Freeman 2007). Micro environment of EnBuFriend Various things in the Micro environment will create an impact on the EnBuFriend. It is the responsibility of the EnBuFriend to understand the various groups so that their request can be well understand. Few of the expectations that the micro environment has from EnBuFriend are discussed below. Employees play a very crucial role in the organization. It is the responsibility of the management to understand the expectations that they have so that it can be fulfilled. The employees should be give salary as per the market standards and also incentives for the achievement that they do. This will motivate the employee to work better and stay back with the organization for a longer duration. The employees have the potential to make or break the organization because they are the one who directly with the customers. Suppliers also play a crucial role in the betterment of EnBuFriend. EnBuFriend doesnt undertake all the production in the organization as most of the production work is outsourced. It is the responsibility of the management to pay good and competitive price to the suppliers so that they are motivated to provide good quality. If the suppliers are under-paid then they will provide low quality and this will create an impact on the whole product quality. Quality standards should be set so that the management can be rest assured about the quality of goods that they receive. On the other end, EnBuFriend should conduct annual audits so that the suppliers are motivated to the quality mentioned (Garvin 2006). Customers are the most important part of the micro environment. The management should look for ways by which they can understand the expectations of the customers so that EnBuFriend can be innovate accordingly. If the management of EnBuFriend is not willing to change then there are very high possibilities that they will be stagnant and hence, some other competitor will take number one position in the electric car market and EnBuFriend will be left behind. Shareholders of the organization should also be considered by the management of EnBuFriend. It is the responsibility of the management to keep the shareholders informed about the financial transaction in the organization. If the shareholders arent informed about the financial status of the organization then there are high possibilities that the shareholders will draw back their money and the organization will be in loss. Competitors play a very crucial role in the micro environment of EnBuFriend and they cannot be ignored at any cost. The management of EnBuFriend should keep a close watch on the moves of the competitors. Accordingly, EnBuFriend should also make the move so that they can retain their competitive position in the market. EnBuFriend should understand the moves of the competitor and plan something better so that they can retain the competitive position and also the customers that they have (Herzog 2011). Macro environment trends and EnBuFriend Macro environment may seem to be irrelevant to EnBuFriend but it is the responsibility of the management to track it. If the management ignores the trends in the macros environment then survival will be a difficult task to achieve. Various trends in the macro environment can create an impact on EnBuFriend and they are discussed below. Economics of the target market needs to be considered by EnBuFriends management. If the people in the country arent financially strong then they may opt for a car. Introduction of a car is always recommended in a developed economy because there are very high chances that people will not make investment in car when they are struggling to fulfill their basic requirements. Technological advancements in the environment should be considered. If the technological advancements are ignored by EnBuFriend and if they continue to do the same task then EnBuFriend will be technologically weak. To meet the customer requirements, the organization should be ahead of competition and the only way to achieve that would be understand the technological advancements and implement it accordingly. The social and cultural impact can also create an impact on the sale of EnBuFriend. If the people in the country are willing to be environmentally friendly then it is highly recommended to enter in that country. If people arent willing to be environmentally friendly then they may not accept the car. Socially and culturally, developed nations are accepting electric cars and hence, EnBuFriend should try to flourish in developed nations rather than that of developing and under-developed nation (Holmberg 2011). 7Ps of marketing for EnBuFriend All the 7Ps of marketing should be used effectively by EnBuFriend so that they can reach the target audience. The different Ps of marketing and its impact on EnBuFriend is elaborated effectively below. Product Electric car is the product that EnBuFriend is willing to provide to the customers. This is not like the other cars available in the market and hence, it is the responsibility of the marketing team to benefits that one can derive from the car. The car is environmentally friendly and hence, this is meant for people who are conscious about the environment in which they live. The car can be charged with the help of electricity or solar power. Price EnBuFriend car can be afforded by all and hence, it is available at a very affordable price. This car is available for $1,50,000. This car is for the executives who are not willing to shell out a lot of money in the car that they will be driving. EnBuFriend is cheap and at the same time, they can charge the car at home and hence, additional petrol and diesel expenses can be avoided (Holmberg 2009). Place This car will be initially introduced in the USA and UK. These are developed nations and people from this part of the globe are willing to reduce the impact on the environment. This will be available to people through the various EnBuFriend outlets that will be available. Most of the dealers are dependent on the incentives that they get to promote the car and hence, EnBuFriend will set up its own outlets along with dealer outlets. EnBuFriend will be marketed so that the people are motivated to walk-in in the outlet and buy the electric car that they would like to buy (Lecocq 2009). Promotion Various promotional strategies will be used by EnBuFriend so that they can survive in the market. Few of the promotional strategies that will help the organization to be known among the target audience are discussed below. Advertisements on television will be placed so that the target audience can be aware of the existence of EnBuFriend. The advertisements will be placed during peak hours so that everybody can be aware of the new electric car that is available in the market. Advertisements will be placed on newspaper and magazine. This will help the people to understand the expectations that they have from the car. Apart from that, the customers will be motivated to take test drive so that they can understand the benefits and comforts that they can get from this car. The test drive will be for free of cost and this will be for all the people who are motivated to do their good for the environment. Online marketing will be done extensively so that the customers are motivated to acquire more knowledge about the product. This will motivate the customers to visit the website of EnBuFriend. The details of the visitor will be tracked with the help of cookies and marketing emails will be sent. Marketing emails will also be send to people who has given their email ID at various car related events (Adn 2008). People Plenty of people are associated with EnBuFriend so all of them need to be understood by the management. To start with, the management will start with the employees. All the employees will be trained to communicate to the employees. They will also be given training regarding the technical features of EnBuFriend so that they can sell the products smartly. The employees will be provided soft skill training so that they can be polite with the customer. The customer will be taken care by the employees. If there is any complaint from the customer that will be understood and the management will ensure that any such problem is avoided in the near future (Lehmann 2009). Physical evidence Various physical evidences will be created so that the customer is motivated to reach the location. Banners will be put at regular intervals so that the customers can see and search for more information. The advertisements on magazine can also act as physical evidence. Outlets are one of the places where in the customer will get the touch and feel of the product. It is responsibility of the employees to share complete information about the product. Giving test drive is one of the best physical evidence that can be created. The employee can touch and feel the product. Process The complete process will be automated so that the management can be rest assured that there arent any manual errors. Once the manufacturing of vehicle is done, the management should give technical training to the sales executive. The sales executive will share the same information with the customer. The customer will opt for test drive if they are willing to get a better experience of the vehicle. Lastly, the customer will make the payment and buy the car (Lorenzoni 1995). Conclusion Initially, it may seem to be complicated to reach the target market but this can be achieved with extensive marketing. A marketing plan will be in place so that the target market is motivated to be environmentally friendly and also save the huge money that they are investing in the car and also the petrol. This car is only for people who are techno freak. This car will ensure that the driver has plenty of features to enjoy the drive. 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